JAMAICA | Opposition PNP wants Jamaica to Diversify Its Export Markets

KINGSTON, Jamaica, October 11, 2025 — Jamaica's opposition is intensifying pressure on the Holness administration to translate years of trade rhetoric into concrete strategy, warning that the island's economic growth remains hobbled by an over-reliance on limited export products and concentrated markets.

Shadow Minister for Trade, Industry and Global Logistics Anthony Hylton has challenged Industry Minister Aubyn Hill to move "beyond platitude" and implement a transparent trade policy that addresses what he describes as fundamental constraints on Jamaica's economic expansion: restricted trade routes, narrow product diversity, and dangerous market concentration.

The call comes in response to Minister Hill's recent remarks at a UK Trade Mission reception, where he revived familiar appeals for Britain to grant special visa access to Jamaican and CARIFORUM creative industry professionals—a request the opposition characterizes as recycled talking points rather than actionable strategy.

"The Minister and the Government need to articulate a transparent and coherent trade strategy which recognizes that Jamaica's economic growth is constrained by limited export products, market concentration and restricted trade routes," Hylton declared, pointing to what he sees as a persistent gap between governmental aspiration and execution.

The opposition's critique cuts deeper than visa provisions. Hylton notes that both the Economic Partnership Agreement with Europe and the UK trade agreement already contain mechanisms for creative practitioners to access these markets—provisions that have existed "for several years now without a consistent engagement strategy by the third-term administration to expand services trade beyond tourism."

This observation strikes at a central paradox in Jamaica's trade policy: the tools exist, but remain underutilized. While tourism continues to dominate the services sector, opportunities to leverage existing agreements for broader creative and professional services exports appear to languish for lack of systematic implementation.

The opposition spokesman further emphasized that Jamaica's participation in regional trade coordination through CARICOM and CARIFORUM doesn't absolve the government of crafting its own national trade policy. 

Such a policy, he argues, must articulate Jamaica's specific needs to diversify markets globally and establish alternative routes to those markets.

This demand carries particular weight given Jamaica's stated ambition to transform itself into a global logistics hub—a goal that requires precisely the kind of diversified trade architecture and multiple market access points that Hylton insists are currently absent.

The opposition's intervention reflects growing concern that Jamaica risks remaining trapped in a cycle of exporting primary products to traditional markets while missing opportunities to capitalize on services, creative industries, and value-added exports that could generate higher returns and more resilient economic growth.

As global trade patterns shift and regional competition intensifies, the pressure mounts on the Holness government to demonstrate that its trade policy extends beyond ministerial speeches and into the realm of strategic execution. 

The question now is whether Jamaica will seize existing opportunities to diversify its economic relationships, or continue to watch those prospects evaporate amid administrative inertia.

For Hylton and the opposition, the path forward is clear: Jamaica needs a proactive trade policy that responds to its evolving need to better integrate into global goods and services trade. 

Whether the government heeds that call may determine whether Jamaica's logistics hub ambitions remain viable or become yet another unrealized vision.

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